The Wib Brand

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We have put together these brand guidelines to help you when representing the Wib brand.

If you have any questions or need clarification on the application of the brand, please contact
[email protected].

Download Brand Guide

Wib Boilerplate

Wib is pioneering a new era in API security with its industry first holistic API security platform. Providing continuous and complete visibility and control across the entire API ecosystem, Wib enables developers to code with confidence and security teams to secure with surety.

Wib’s elite team of developers, attackers, defenders and seasoned cybersecurity professionals draw on real-world experience and expertise to help define and develop innovative technology solutions that enable customers with the identity, inventory and integrity of every API, wherever it may be within the development lifecycle, without compromising development or stiflinginnovation.

Wib is Headquartered in Tel Aviv, Israel with international presence in Houston, USA and London, UK. It was founded in August 2021 by serial entrepreneur Gil Don (CEO), Ran Ohayon (CRO) and Tal Steinherz who previously served as the CTO of Israel’s national cyber directorate.

The Logo

Wib’s logo is the single most identifiable symbol of the Wib brand. The logo consists of the Wib power icon and the name Wib.

The full colour logo, a gradient of the Wib pink and Wib orange, is our primary logo and should always be applied on black and white backgrounds. The power icon is transparent by design and will take the background colour of its application.

However, when applied on a coloured background the white Wib logo should be used. The power icon is transparent by design and will take the background colour of its application.

Spacing Considerations

The clear zone around the logo should always be taken from the space inside the ‘b’ of Wib to achieve the exclusion zone.

This rule can be applied to all sizes and variants of the logo.



Wib’s primary typoraphy is Outfit


For media enquiries, please contact us directly

Wib Media Contacts

Hadas Hughes

CMO, Wib

Gavin Sutton

Head of Marketing Operations, Wib

[email protected]

For use in media publications, we have compiled a library of approved leadership photography.

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