Wib Signs Kite Distribution as First Distribution Partner in UK&I
06 June 2023
Partnership to address growing demand for API security across the region
Tel Aviv, Israel – June 6, 2023 – Wib, the fast-growth cybersecurity start-up pioneering a new era in API security, today announced the appointment of Kite as its first distribution partner for the UK&I market. This latest appointment comes as part of Wib’s ongoing channel strategy as it continues to experience strong market demand and adoption of its holistic API security platform.
Driven by increased compliance and regulatory requirements such as PCI DSS 4.0, API security is a major priority for UK businesses. According to Gartner’s Hype Cycle for API Security Report, 98% of organisations use or are planning to use internal APIs; 94% use or are planning to use third-party public APIs; 90% use or are planning to use private APIs provided by partners and 80% provide or are planning to provide publicly exposed APIs. This demonstrates the extent of the challenge and presents a significant opportunity for channel partners.
Kite Distribution is a UK focused, value-added distributor that specialises in bringing innovative and disruptive technologies to the UK channel. The new partnership will further help accelerate Wib’s go-to-market momentum, increase market reach, stimulate end user demand and drive customer acquisition.
Commenting on the announcement, Wib’s recently appointed VP Global Partnerships & Alliances, Keren Michaeli said,
“API security is one of the biggest challenges facing digitally driven organisations today. We are seeing growing market maturity and awareness around this challenge in the UK, which has led to high demand and market traction for our unique platform approach. We needed a specialist partner to help scale our channel presence and capitalise on this demand and Kite ticked those boxes. Kite’s strong ecosystem of partners focused on key markets such as ecommerce, finance, retail, telecos, and automotive coupled with their ability to take disruptive technologies to market made them the right fit for us. We look forward to working together to drive value and opportunity for channel partners.”
Stuart Nairne-Clark, Business Development Director at Kite said,
“As a value-added distributor specialising in disruptive technologies it is imperative that we remain at the forefront of innovation for our channel partner ecosystem. Our vendor strategy and selection is critical to this. As the market for API security matures we see a massive opportunity for channel partners and as such needed a vendor partner that we could build a proposition around. However, from a technology perspective, it was crucial for us to distinguish the genuine opportunity from the hype, and it was clear that Wib had the most comprehensive and advanced API security solution on the market. We are delighted to partner with them and look forward to a mutually beneficial relationship.”
About Kite
Kite is a UK focused, value-added distributor that specialises in bringing innovative and disruptive security and network technologies to the UK channel. We know that each vendor and partner is unique and therefore needs a bespoke strategy and support from us.
Our aim at Kite is to provide each of our vendors, system integrators, MSPs and reseller partners with a market leading distribution engine for building incremental revenue that is tailored to their business model.
About Wib
Wib is pioneering a new era in advanced API security with its industry-first holistic API security platform. Providing continuous and complete visibility and control across the entire API ecosystem, Wib enables developers to code with confidence and security teams to secure with surety.
Wib’s elite team of developers, attackers, defenders, and seasoned cybersecurity professionals draw on real-world experience and expertise to help define and develop innovative technology solutions that enable customers with the identity, inventory and integrity of every API, wherever it may be within the development lifecycle, without compromising development or stifling innovation.
Wib is Headquartered in Tel Aviv, Israel with international presence in Dallas, USA and London, UK. It was founded in August 2021 by serial entrepreneur Gil Don (CEO), Ran Ohayon (CRO) and Tal Steinherz who previously served as the CTO of Israel’s national cyber directorate. Visit www.wib.com
Wib contact:
Mark Waite
Cohesive
+44 (0)7774 265444
